Thursday, October 14, 2010

Who Has Time to Self-Regulate?

Reading through the extremely long chapters of my E-commerce textbook, I've learned a lot more about how marketers can get your information.  I used to steer clear of certain registrations because I didn't want THAT website to be able to contact me.  I also ALWAYS give websites I don't care about my "fake" email address: the one I never check or use.  However, I know now none of that matters.  If I don't want a website to know about me than I simply shouldn't go to that website. If I visit just once, they'll know me forever, mostly through the cookies they leave in my computer.  Cookies they never got permission to place.
I also learned about other links on websites that I had seen before but always ignored like "RSS Feeds."  Though it's beneficial for me (the user), I never cared or "had time" to check.  I feel that will also go for the Advertising option icon, especially since the icon really DOES NOT speak for itself.
I do believe a lot of companies will sign up because, in the end, I think it was created more for them to cover their butts.  I don't think the sponsoring company will monitor every online company that signs up to make sure they are following the rules, but I do think they'll.  I don't think they started it as a scam.  But in the end, the Advertising Option Icon doesn't seem to me like it's going to be changing the internet experience of the masses.  There's no time to click it and not enough interest to find out what it means.

http://www.whatisrss.com/
http://www.cookiecentral.com/cm002.htm

1 comment:

  1. I agree, who will find the time to self-regulate? In my opinion, the average consumer is not going to click on an icon to read about something, though beneficial to them, especially if it's lengthy and too complex to understand. We just want to browse the internet to do whatever we like, not fear an invasion of our privacy or to even be reminded about it.

    This will not change the internet experience of the masses nor will it be a ground-breaking application. Besides, most people ignore advertisements. As I learned in my countless advertising classes, less than 1% of all advertisements leads a consumer to action. What a waste!

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